CHICAGO, Ill. — July 14, 2026 — Women’s Council of REALTORS® has named Tripti Kasal as its new Chief Executive Officer, selecting a respected residential real estate executive and relationship-driven leader to guide the 9,000-member organization into its next era of growth and industry impact.
Kasal will lead Women’s Council’s efforts to prepare and support more women for senior leadership roles in brokerages, Associations and MLSs, technology companies, advocacy initiatives, entrepreneurship, and community development.
Women have represented the majority of REALTORS® since 1978 and today account for 62% of the profession. Yet women remain underrepresented in executive roles. At a time when organized real estate is confronting existential threats from ongoing litigation, intensifying competitive conflict, changing consumer needs, and the rapid advancement of artificial intelligence, strengthening the industry’s leadership pipeline has never been more important.
“Real estate needs well-prepared leaders who can build consensus, make difficult decisions, advocate effectively, and guide organizations through profound change,” said Cheryl Keller, 2026 National President of Women’s Council of REALTORS®. “Women’s Council has been preparing women to meet that challenge for generations, and Tripti is uniquely qualified to help us expand that impact.”
Founded in 1938, Women’s Council has become an important leadership development platform for residential real estate. Through its local and state networks, national conferences, volunteer leadership opportunities, professional education, mentoring, and nationwide referral community, the organization helps members build the skills, confidence, and relationships needed to lead.
Its highly effective Performance Management Network, or PMN, designation provides advanced education in leadership, negotiation, business planning, networking, and professional performance. Members also gain practical experience by leading networks, managing teams, developing programs, and building partnerships.
Kasal brings more than 25 years of residential real estate experience spanning brokerage operations, market expansion, recruiting, coaching, marketing, business development, and member engagement.
Early in her career, she helped launch and grow the Chicago operation of a pioneering internet-based residential brokerage, expanding its sales team from five to more than 40 agents in less than a year. She later owned a boutique brokerage in Chicago’s Lincoln Park neighborhood.
Kasal spent 10 years in senior leadership with Baird & Warner, most recently serving as Senior Vice President and Regional Manager for the Chicago metropolitan area. She supported managers and agents through recruiting, coaching, training, productivity programs, and business development while also helping strengthen the company’s luxury marketing and agent value proposition.
Most recently, Kasal served as Senior Vice President of Member Engagement for Leading Real Estate Companies of the World®, where she led the U.S. membership services team and helped independent brokerages connect with education, technology, marketing, relocation, and business-development resources.
“Tripti understands residential real estate from nearly every angle,” Keller said. “Her senior-level brokerage experience and ability to launch businesses, attract engagement, and inspire women will be invaluable as we grow membership, elevate our leadership training, strengthen our networks, and make the Women’s Council referral community even more valuable and profitable for our members.”
As CEO, Kasal will focus on expanding membership and engagement, strengthening local and state networks, broadening leadership education, increasing participation in PMN, deepening partnerships with brokerages and organized real estate, and growing the business value of Women’s Council’s nationwide referral network.
“I am passionate about the future of residential real estate and the role well-trained, well-supported leaders must play in shaping it,” Kasal said. “Our industry needs leaders who are prepared to listen, build trust, advocate effectively, and help others navigate change with confidence.”
“Women’s Council combines relevant leadership education with local networks, national conferences, ongoing professional development, mentoring, and a trusted referral community,” Kasal continued. “Whether a woman is raising her hand for the first time or preparing to lead a brokerage, association, MLS, advocacy effort, or community initiative, Women’s Council should be there to help her succeed.”
Keller said Kasal’s appointment reflects Women’s Council’s commitment to increasing its relevance and impact throughout residential real estate.
“Leaders are not simply found when a position becomes available,” Keller said. “They are identified, encouraged, trained, supported, and given opportunities to grow. With Tripti’s leadership, the Women’s Council is ready to prepare even more women to guide their companies, professional organizations, communities, and the residential real estate industry.”
About Women’s Council of REALTORS®
Women’s Council of REALTORS® is a nationwide network of successful real estate professionals advancing women as business leaders in the industry and in the communities they serve. Founded in 1938, the organization provides leadership development, professional education, business referrals, mentoring, and practical opportunities to lead through its national organization and network of local and state groups. To learn more, please visit www.wcr.org.
Media Contact:
Monika Sollee | WAV Group Communications
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